About Us

Welcome to Haakaa Middle East represented by JBC Distribution.

Customers please click on Nearest Stockists to find locations where you can purchase Haakaa products.

For wholesale enquiries please click on Retailer Enquiries to submit your wholesale application.

JBC Distribution was founded in 2018 with a mission to provide the best in eco-friendly, natural and organic products to retailers small and large throughout the Middle East.  We are delighted we have the opportunity to bring Haakaa products to mothers across the GCC.

Haakaa is a 100% family owned and New Zealand run company. Over the years Haakaa has been devoted to developing products both safe to babies and their parents.  Now Haakaa has an exciting range all made using environmentally friendly and safe raw materials such as stainless steel, glass, bamboo, and natural rubber. Haakaa products are safe, functional, yet stylish. They are the perfect products for modern families.  All Haakaa products are designed and tested in New Zealand, Manufactured in selected advanced international factories under strict quality controls and successfully tested against the worlds highest safety standards (such as European EN14350 and US FDA).

Want to know more about Haakaa? Explore our site and check out their products. Visit us on Facebook or Instagram to join in on the conversation.

 

 

The Story of Haakaa 

The Haka is a traditional ancestral war dance of the Māori people in New Zealand that carries a very special meaning - 'be a strong fighter, find strength by choosing to smile through whatever challenges life brings'. This is the message we have instilled in our daughter, Courtney.

Haakaa is a 100% family owned and New Zealand-run company. The message behind our brand is a strong and passionate one and it is what inspires and drives us to do what we do.

Haakaa was developed through our struggle to find non-toxic and safe products for our daughter, Courtney. Courtney is special needs, being born with autism among other disabilities. When protecting her health and preserving the environment for her future became our top priority, Haakaa was born.

Over the years, we found it extremely difficult to find green products suitable for infants and children. Most eco-friendly baby brands only carried a limited range and shipping to New Zealand was difficult and expensive. We realised that there was a gap to develop a range that is not only convenient and versatile but also safe for parents and their babies.

Today, Haakaa has an exciting range of baby and maternity products, all made using environmentally friendly and safe raw materials such as stainless steel, glass, bamboo, and natural rubber. All Haakaa products are designed in New Zealand, manufactured in selected advanced international factories under strict quality controls and tested against the world's highest safety standards (such as European EN14350 and US FDA), ensuring nothing less than superior safety and quality.

We feel so blessed to be able to get our message out to other families. By creating eco and child-friendly products, we are not only protecting our precious children from harmful chemicals and toxins, but we are also ensuring their future and the future of our planet.

We truly believe that everything happens for a reason. Though life with a special needs child is challenging and exhausting at times, this amazing brand and our journey would not have begun without her. The lessons and experiences Courtney teaches us every day is something we are all very grateful for and her smile and fighting spirit is the driving force behind each and every one of us. 

Thank you for choosing Haakaa! 

From Courtney and our family x

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